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Prepared to Order
Tell us how you want it and we'll do it there and then, free, while you wait.
Step Inside
A Proper Fish Counter
A traditional Dorset fishmonger situated on Bournemouth Road in Ashley Cross, serving Poole since the 1920s: the day's freshest catch, prepared exactly how you like it.
- Open five days a week
- Filleted & prepared to order
- Food Hygiene rated 5/5
Can't get to the shop? Browse the shop for delivery across Dorset.
A Century of Fresh Fish
Parkstone Fisheries has been serving the people of Poole and the surrounding Dorset area since the 1920s. For over 100 years, we've been a fixture on Bournemouth Road in Ashley Cross: a proper, traditional fishmonger where you can see, smell, and choose your fish from the counter.
Our heritage is something we're immensely proud of. We represent something increasingly rare: an independent fishmonger who knows their fish, knows their customers, and cares deeply about both.
Meet Steve & the Team
Steve is the face of Parkstone Fisheries, an expert fishmonger with decades of experience behind the counter. He's the person you'll see most days, the one who'll tell you what's best today, how to cook it, and what to pair it with. His knowledge of fish is encyclopaedic, and his passion is infectious.
Whether you're a confident home cook looking for something special or a complete beginner wondering how to fillet a mackerel, Steve and the team are here to help.
Recognition
Awards & Recognition
We've been lucky enough to be recognised by our county, our customers and our trade.
Choose a piece
We also hold a Food Hygiene Rating of 5/5 from the Food Standards Agency, and a 4.7-star average from 205+ reviews.
Fresh Every Day
On the Counter
Our counter is full of fresh fish and shellfish every day, all prepared to order. These are just a few of the things you will find. Ask Steve at the counter for the pick of the day.
Ask In Store
This Week's Specials
Fresh specials land on the counter every week. Call ahead and we'll tell you the pick of today's catch.
Our Sourcing
We source from trusted suppliers along the south coast and beyond. Where possible, we buy locally, including from Christchurch and Lymington: Dorset lobster, Portland crab, Lyme Bay scallops. We also stock the best Scottish Loch Duart salmon and North Atlantic cod, because quality is always our top priority.
Sustainable Fish: Our Commitment
Sustainability matters to us. We prioritise day-boat catches from local fishermen, supporting the small-scale fleets that fish responsibly in UK waters. Our crab and lobster are all pot caught, the lobster off the Purbeck coast, and we choose line-caught and net-caught species over trawled alternatives wherever the quality matches.
We follow Marine Conservation Society guidance on sustainable fish in the UK and always have alternative suggestions if your preferred species isn't in season or isn't the most responsible choice right now.
Our Craft
Prepared & Smoked to Order
Everything leaves the counter exactly how you want it, and our smoked fish is cured the traditional way.
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Smoked the Old Way
We smoke our own fish the traditional way, over locally and responsibly sourced wood chippings and sawdust. No additives: just fish, salt for curing, and smoke.
The numbers
Rated, reviewed, and still here
A Food Hygiene Rating of 5/5 from the Food Standards Agency, their highest, for hygiene, structural compliance and confidence in management. It is not a badge we designed. It is an inspection we sat, and the rest is customers and time.
- 5/5 Food Hygiene Rating Food Standards Agency, "Very Good"
- 4.7 on 205+ customer reviews
- 100+ Years on Bournemouth Road Fishmongers here since the 1920s
- 5 Days a week Tue to Sat, from 7:30am
Visit the Shop
Address
12 Bournemouth Road
Poole, BH14 0ES
Visit our fresh fish counter in Poole · Parking nearby · Short walk from Parkstone station
Opening Hours
Tue-Fri 7:30am-4pm · Sat 7:30am-3pm
Closed Sundays & Mondays